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How to provide Product Sustainability Information effectively
Do you want to learn how to provide product sustainability information effectively? Watch the video to learn about the 10 principles for communicating the sustainability of products and services!
07, Out. 2021
Conscious consumption is on
the rise. Consumers are growingly mindful of how they are consuming: they look
at what they are buying, they strive to limit food waste, they shop more cost
consciously and buy more sustainable option. Consumers increasingly want to
understand, quantify, compare and contrast their personal impact through
purchasing and fulfil their belief that their change in behaviour can make a
positive difference. Brands will need to make this change in behaviour a
key part of their offer, i.e. by exploring new business models, and to review
the way they communicate about products and their sustainability performance.
To support companies and
organizations in their efforts to convey credible product sustainability
information, the One Planet network Consumer Information Programme has
published a video developed
by UNEP and Akatu Institute presenting the Guidelines
for Providing Product Sustainability Information. This video contains a
clear and didactic presentation of the ten high-level principles to follow for
an effective and transparent communication on the sustainability of products
and services.
Through this video it is possible to discover the five Fundamental Principles summarizing the steps to follow for the communication of reliable and trustworthy information on sustainability attributes of products and services. For ambitious companies wanting to go even further, five Aspirational Principles, which aim at sensitizing consumers on the importance of making more sustainable choices, are presented.
Want to dive even deeper after
having watched our video? Find our more details by reading the Guidelines
for Product Sustainability Information and explore additional
resources on our Knowledge
Platform around the Guidelines. (Texto Rede OnePlanet)
